Who we are

Founders and Directors Noemi and Alex have been collaborating for over eight years. 

After the pandemic hit, refusing to be pushed out of the industry we love and confident in our ability to adapt and problem solve, we decided to build a company. Swans Events produces socially-distanced theatre, theatrical cabaret and immersive productions, with a particular focus on female, non-binary and LGBTQ+ work.

Our mission is to produce innovative and original work by creating unforgettable experiences and total immersion.

We aim to be at the forefront of a new and unpredictable era. As producers, by co-producing with innovative creatives and creating employment opportunities for artists, we aim to create a world where performing arts are accessible to all. 

As Production Coordinator, Effy, assists with production, operations and live events across a range of our projects. As a self-motivated and dynamic creative, she's a lover of the weird and wonderful, and can't resist a challenge. Her passion lies in muddy festival fields, travel and creating immersive experiences.

 
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Noemi Antonelli
(she/her)

Managing Director

As Managing Director, 
Noemi has an attention to detail that enhances customer experience and relationships. She thrives on the opportunity to innovate and do events very differently.
She's the left hand side of the Swans brain and always on the look out for new business ventures.

Alex Mahoney

(she/her)

Production Director

As Production Director, Alex works closely with clients to bring their vision to life. She loves designing event sites and knows that detail is key to creating successful immersive worlds. Alex executes every project with passion, commitment and a great understanding of the unique needs of every client, artist and team.

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Effy Godwin
(she/her)

Production Coordinator

As Production Coordinator, Effy, assists with production, operations and live events across a range of our projects. As a self-motivated and dynamic creative, she's a lover of the weird and wonderful, and can't resist a challenge. Her passion lies in muddy festival fields, travel and creating immersive experiences.

Jess Miller
(she/her)

Marketing Assistant

As Marketing Assistant, Jess looks after all things social media and online content. She loves being able to connect with our audiences and get them excited for new and upcoming projects. She loves all things immersive and enjoys taking snaps from behind the scenes.

"Alex has worked alongside me as the Assistant Production Manager at Punchdrunk on one of the most complex, unique and ever changing projects I have ever worked on and I could not have asked for a better person to be by my side every step of the way. She is everything you want in your production team: a creative thinker, a fastidious planner, an interrogating problem solver, a joyful personality and importantly a total commitment to realising the dreams and ambitions of the creative teams around us"

Aniela Zaba, Production Manager Punchdrunk

“Having worked with Noemi for many years at Evolution London I can attest to her creative ability, steadiness under pressure and breadth of knowledge within the event events industry. Noemi is great to work with, a vibrant character, dynamic and caring”

Greg Lawson, Smart Group

"We were so impressed with Noemi, they took a complicated series of events we were hosting and produced them with grace, efficiency and charm. They demonstrated pinpoint organisation and dealt warmly with our customers, remaining professional and responsible at all times. They were a joy to work with and we hope to work with them again soon"

Elise Edge, Darling & Edge

"MYsocial hurriedly hired Alex at the start of the Coronavirus Pandemic as our online events coordinator. Alex has gone beyond what we thought possible, from day one she understood exactly what we were looking for, and created an exciting programme of events for mainly older people who had never participated in virtual events before, including an online digital festival.  Her creative ability and professionalism is immense, but so is her cheerful manner to make people feel at ease with trying something for the first time"

Dee Waltham, MY Social Age UK Lambeth