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Founders Noemi and Alex have been collaborating for over 10 years.  After the pandemic hit, refusing to be pushed out of the industry we love and confident in our ability to adapt and problem solve, we decided to build a company. Swans Events produces engaging events, arts and music festivals, cabaret and immersive productions, with a particular focus on female, non-binary and LGBTQ+ work.

Our mission is to produce dynamic and engaging work by creating unforgettable experiences and total immersion.

We aim to be at the forefront of a new and unpredictable era. Through producing our own original productions; working with clients on innovative ideas and creating employment opportunities, we want to create a world where performing arts are accessible to all.

About us: About Us
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Noemi Antonelli

Managing Director & Producer

Noemi has an attention to detail that enhances customer experience and relationships. She thrives on the opportunity to innovate and do events very differently. She's the left hand side of the Swans brain and always on the look out for new business ventures. Spreadsheets are her key to success!

Alex Mahoney


Production Director

Alex works closely with clients to bring their vision to life. She loves designing event sites and knows that detail is key to creating successful immersive worlds. Alex executes every project with passion, commitment and a great understanding of the unique needs of every client, artist and team.



On behalf of World Heart Beat we wanted to thank you and congratulate you on a really beautiful and lovely Happy Streets Festival. It was full of heart, soul and real charm and was so lovely in the fact that it was a festival for the local people. Thank you for all your imagination, conception planning and organisation and in making everything have such a lovely and joyful vibration.

Alex and the team at Swans have supported the Proud Events event management team on projects Lightopia Festival and Dino Kingdom since the beginning of 2021. Swans provided a full event management solution working alongside the existing Proud events and production teams and acted as the responsible person onsite for all operational elements. We couldn’t recommend the team at Swans more highly and hope to be able to work with them again on our future endeavours.

Whilst working at Wandsworth Council I engaged Swans Events to produce a community festival, Happy Streets, across multiple venues. The project involved engaging with two local primary schools, a church and residents associations. Swans Events' attention to detail across production advancing and their sensitive management of key stakeholder relationships made them a great company to work with. They were also very responsive and proactive as we navigated the ever changing Covid event guidelines at the time. I felt like the event was in very safe hands. "

I would love to say a huge THANK YOU on behalf of all the students, parents and artists at NEON. Thank you for believing in us and for always creating such wonderful events, we had a wonderful time as always! "

Sahana Gero MBE
World Heart Beat

Harry Feigen
Proud Events

Danielle Rose
Wandsworth Council

Emanuela Pagliei
Neon Performing Arts

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