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Swans Events' Privacy Policy 

This Privacy Policy will explain how Swans Events uses the personal data we collect from you when you use our website.


We collect various types of information and in a number of ways:

Information you give us

For example when you submit the contact form on our website, we’ll store personal information you give us such as your name, email address, postal address, telephone number. Another example, when you voluntarily complete a customer survey or provide feedback on our social media or via email. 


Information about your interactions with us

For example, when you visit our website, we collect information about how you interact with our content and ads. If you choose to join our mailing list, when we send you a mailing we store a record of this, and in the case of emails we keep a record of which ones you have opened and which links you have clicked on.


Information from third parties

We occasionally receive information about you indirectly from third parties. For example, we may use third party research companies to provide general information about you, compiled using publicly available data.


Sensitive personal data

Data Protection law recognises that certain categories of personal information are more sensitive such as health information, race, religious beliefs and political opinions. We do not usually collect this type of information unless there is a clear reason for doing so.



Our company collects your data so that we can:


Process your order

When you make a purchase from us you are entering into a contract with us. In order to perform this contract we need to process and store your data. For example we may need to contact you by email or telephone in the case of cancellation of a show, or in the case of problems with your payment.


Legitimate business interests

In certain situations we collect and process your personal data for purposes that are in our legitimate organisational interests. However we only do this if there is no overriding prejudice to you by using your personal information in this way. We describe below all situations where we may use this basis for processing.


With your explicit consent

For any situations where the two bases above are not appropriate, we will instead ask for your explicit consent before using your personal information in that specific situation.



We would like to send you information about the work that we do in ways that you find relevant, timely and respectful. To do this we use data that we have stored about you, such as what events you have booked for in the past, as well as any preferences you may have told us about.


We use our legitimate organisational interest as the legal basis for communications by email. If you have agreed to receive marketing, we will provide you with an option to unsubscribe at a later date in every email that we subsequently send you, or you can alternatively use the contact details at the end of this policy.


You have every right at any time to stop us from contacting you for marketing purposes.


We may also contact you about our work by telephone however we will always get explicit consent from you before doing this. Please bear in mind that this does not apply to telephone calls that we may need to make to you related to your purchases (as above).



You have a right to request a copy of the personal information that we hold about you and to have any inaccuracies in this data corrected. 

You have the right to request that our company erase your personal data or restrict the processing of your personal data, under certain circumstances.

You have also the right to object to our company’s processing of your personal data, under certain circumstances. 


If you make a request, we have one month to respond to you. Please use the contact details at the end of this policy if you would like to exercise this right.



Cookies are text files that are automatically placed onto your device to collect standard internet log information and visitor behavior information. They are widely used to allow a website to function (for example to keep track of your basket) as well to provide website operators with information on how the site is being used.


We use cookies in a range of ways to improve your experience on our website, including: keeping track of your basket and Identifying how you use our website. 



You can set your browser not to accept cookies or remove them from your browser. However, in a few cases, some of our website features may not function properly as a result. 



In addition to marketing communications, we also process personal information in the following ways that are within our legitimate organisational interests: We may analyse data we hold about you to ensure that the content and timing of communications that we send you are as relevant to you as possible.


We may analyse data we hold about you in order to identify and prevent fraud.


In order to improve our website we may analyse information about how you use it and the content and ads that you interact with.


We may use profiling techniques or third party wealth screening and insight companies to provide us with information about you that will help us to communicate in a relevant way with you, in particular when we are approaching you about potential philanthropic support. Such information is compiled using publicly available data about you.


In all of the above cases we will always keep your rights and interests at the forefront to ensure they are not overridden by your own interests or fundamental rights and freedoms. You have the right to object to any of this processing at any time. If you wish to do this, please use the contact details at the end of this policy. Please bear in mind that if you object this may affect our ability to carry out tasks above that are for your benefit.



There are certain circumstances under which we may disclose your personal information to third parties. These are as follows:


To the subsidiaries described above when it is necessary for them to be able to provide you with products or services that you’ve requested.


To our own service providers who process data on our behalf and on our instructions (for example the ticketing system software provider). In these cases we require that these third parties comply strictly with our instructions and with data protection laws, for example around security of personal data.


Where we are under a duty to disclose your personal information in order to comply with any legal obligation (for example to government bodies and law enforcement agencies).


Our Company website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.


We will not transfer, process or store your data anywhere that is outside of the European Economic Area.



We keep our privacy policy under regular review and place any updates on this web page. This privacy policy was last updated on 8 December 2020.



If you have any questions about any aspect of this privacy policy, the date we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us. 

Email us at 

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